2014 has been
the year for thfkdlf (The Fucked Life). Going from strength to strength
regardless of being new
to the fashion label game, launching in 2013, they are all about
having
fun in the avant garde style abiding to their motto of
creating brazen and unique, edgy fashion.
Their fashion line only serves to capture the summer vibe and hashtag living life to
the fullest.
However,
what sets this Shropshire based brand apart from the easily lost-in
fashion crowd is not only does
its designs and influences range heavily from American
sports, basketball and ice hockey to
name but a few but they meticulously design, print
and sew all pieces themselves in
an intimate team of five people.
Featuring
staple pieces including, t-shirts, jersey tops, leggings, bikinis and sweaters,
the April release will see a range of
collections hit the store all at once,
with design inspirations and elements coming from American
sportswear.
Locating the scenery for their
exquisite S/S’14 look book in Agenda Long beach, LA and
Torreveija, Spain,
thfkdfl are branching out and encapsulating and spreading their summer
vibe
across the globe.
Their carefree and bold edgy fashion shuns
the conventional and exudes confidence in their
offbeat
clothing.
Zohra Khan
Click here to shop the collection.
As published in The Clothes Maiden







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