Newly launched jewellery brand Lionstudio founded and
designed by Birmingham Instiute of Art and Design graduate Sihan Lei has teamed
up with PR company Felicities to present Lionsgate’ launch collection: Be
Outstanding.
The meaning behind the name Lionsgate carries a powerful if
not resonating message with it: it is a symbol of power, strength and courage
in Great Britain- characteristics evidently reflected across Sihan Lei’s brand.
The launch collection Be Outstanding features delicate semi
precious stones, sizable Swarovski crystals carrying an element of glamour to
the overall design and nickel-free hypoallergenic double plated brass. The
remarkable symbolism behind the collection featuring thee component of gears
and razor-edged triangles serves its ultimate purpose of symbolic meaning and
representation; a unique concept in the field of jewellery design. The sharp
edged triangle represents the eternal life cycle whilst the gears are symbolic
of direction and strength, qualities again featured across the Be Outstanding
collection.
Subtle but strong, the brand carries with it an ultimate
purpose of aspiring to the higher end of the fashion spectrum, creating
jewellery with a meaning and they succeed.
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