At times we have all questioned the correct pronunciation of various designers and as the fashion spectrum is so vast and international, it is no wonder that it is so easy to get big names wrong. Personally, I dare not utter any designer's name when attending press days or writing a feature for fear of being shunned by the fashion world and PRS with their disapproving looks and stunned wonder at my lack of pronounciation-couture.
I recently found this video by i-D, which is directed by Barnaby Roper and by George, I think we have it. This playful take on pronunciation teaches you how to speak your international fashion alphabet. Useful if you will be lining the streets of Milan, Paris and New York with your multiple purchases of juicy couture, if you are a a fashion lover or if you just have a spare 3 minutes and 39 seconds to culture yourself in exotic accents.
" Once you've mastered all 26, you’ll be ready to stroll confidently into any of the world’s most exclusive boutiques and start a very chic conversation "
I know how to say Givenchy instead of my poorly enunciated Italian accent at 'GIVE EN (her a ) CHEE'.
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