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| Image Courtesy of Metro |
On 24th April, the global fashion industry came together in memory of the Rana Plaza disaster victims, where 1133 people were killed when the factory collapsed in Dhaka, Bangladesh. It was worth asking whether that cheap t-shirt from Primark for £3 was worth the cost of a human life.
Thus, Fashion Revolution Day was born and served to highlight the challenges of the fashion supply chain. Fashion Revolution Day asked the public a simple question, 'Who Made Your Clothes?' and from that a viral campaign was launched. Members of the public were encouraged to find out and take an active part in this recognition of exploitation by wearing an item of clothing inside out, photographing out and then sharing the image with the hashtag #insideout on social network sites.
Calico Ventures’s creative team took to their lens and created a Fashion Revolution Day inspired shoot priding themselves on using a selection of ethical and sustainable brands.
WHO MADE YOUR CLOTHES?
Calico PR Raise the Question for Fashion Revolution Day
The shoot, pictured above, features lingerie from Augustine London, clothing from Grace and Bibico, shoes from Beyond Skin, jewellery from Oria London and bags from Girl with Beads.
In memory of the Rana Plaza disaster victims, Fashion Revolution Day (www.fashionrevolution.org) was created to promote transparency across the supply chain and to encourage everybody to stop and ask for a moment: WHO MADE YOUR CLOTHES?
In memory of the Rana Plaza disaster victims, Fashion Revolution Day (www.fashionrevolution.org) was created to promote transparency across the supply chain and to encourage everybody to stop and ask for a moment: WHO MADE YOUR CLOTHES?
Why don't you keep the Fashion Revolution dream alive and consider buying from ethical and sustainable brands?
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| Bibico |
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| Grace |
Augustine London
British lingerie brand Augustine London create beautiful, sustainable and comfortable lingerie pieces, using an eclectic mix of primarily organic cotton and end-line laces and mesh. Augustine London’s collection is soft to the touch, gentle on the skin, and friendly to the environment.
Grace
Grace caters in sizes ranging from 6 to 24 and each piece of clothing is considered very carefully throughout the manufacturing process for their impact on the people in the production cycle and the impact on the environment. Believing that one day design integrity will become mainstream, Grace uses only organic and fair trade products. The details include locally sourced Nottingham lace and water based eco friendly prints.
Bibico
BÃbico make fresh and uncomplicated garments in natural fabrics woven in fair trade cooperatives. Bibico garments are made for every day wear with their simple clothes with unique details making them special.
Visit www.calicoventures.com for more details
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