'Before The Beginning, There Was Nothing' BJORNE of Norway

Introducing an amalgamation of ancient culture and heritage weaved with the daring and wild....

Birthed from the concept of mythic imaginations and the love of nature, BJORNE of Norway is a luxury accessories brand focused on stunningly printed scarves and bags for the style conscious woman and man.

September 15^th saw BJORNE of Norway make its London Fashion Week Debut at the House of Ikons Fashion Show at Millennium Gloucester Hotel. Models took to the runway to debut the first collection, “Before The Beginning There Was Nothing”.

BJORNE of Norway includes a range of intricately printed silk and modal scarves; fusion prints embracing graphic art paintings and the likes, which makes up the 2018 collection. Featured scarves include the Varga donned by celebrities including Jennifer Hudson, on the final of The Voice. Bjornerud also designs printed clutches with vivacious images imprinted onto a bold canvas, adding splashes of colour to a simple outfit.

Hilde Didi Bjornerud, the designer and creative mind behind the name was inspired by the likes of Vikings, fairytales, folklore and Nordic nature from her childhood when creating these individual pieces within the collection.

Studying textiles at Central St Martins and having a passion for design, reinforces the intricacy within her individual pieces – thought provoking and striking- these pieces tell a story of both cultural inspiration and power.

Looking for thoughtful gifts for loved ones? Pouches, which come with mirrors and pocket squares that can be tied around the wrist, are available too, adding a unique edge to any outfit.

The level of meticulous detail and care put in each design results in hand finished statement pieces of bold prints, screen printed metallic detailing and vibrant, eclectic colours.

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